Privacy Notice

This Privacy Notice explains how we collect, use and protect any information about you. It also tells you how to get in touch if you have any questions about it. 

We may change this Notice from time to time; so please check back here for any updates.

We offer services related to online car rental, including products and services such as insurance, through our own website, mobile apps and emails. We also do this through our social media. This Notice applies to all the personal data we collect when you contact us by email, live chat, phone or post.

Personal data you give us

We can’t help you make a booking or request a quote without certain information. When you do either of those things, we ask you for the information we need so we can give you what you want. This may include your name, age, date and place of birth and contact details (email, address and phone number). It can also include information about your passport, identity card and driving licence – and your loyalty programme number and payment information.

In addition, we collect information from your computer when you use one of our platforms, even if you don’t make a booking. This may include your IP address, which browser you use, and your language settings. There are also situations where we receive information about you from third parties, or automatically collect other information. This is a basic overview of the information we collect. 

Personal data you give us

We store and use the information that you give us. When you make a booking, we need at least your name, email address and payment information. We might also ask for your home address, phone number and date of birth, and the names of any additional drivers.

If you get in touch with us (by phone, by email or through social media, for example) we will collect information from you there too.

After your booking, we may ask you to provide a review to help us improve our services, and to help ensure future customers get exactly what they’re looking for.

There are also other ways you might give us information. For example, if you’re browsing with your mobile device, you can share your current location with us, so we can provide you with the best possible service. To make things easier, you can also open a user account, which lets you review and manage your bookings, as well as saving your personal settings and your passport and driving licence details. It also makes it easier to make future bookings.

Personal data you give us about others

You might add someone as an additional driver, or you might make a booking on behalf of someone else, for example, a friend, family member or colleague. If you do, please make sure that that person knows you’re giving us their details, and has accepted the way we handle their personal data (as described in this Notice). This is your responsibility.

Personal data we collect automatically

When you make a booking, we record what platform you made it on, and how you got to our platform (if you came through from another site, for example).

Even if you don’t end up making a booking, we may automatically collect some information when you visit our platforms. This may include your IP address, which pages you’ve visited, which browser you’re using, and information about clicks. It might also include information about your computer’s operating system, its application version, language settings, device-specific setting and characteristics, and data that identifies your device.

If you’re using a mobile device, we might also collect location details. And we might analyse, and process basic data related to the apps installed on it (e.g. name, description and category).

Personal data we get from other companies

We may also get information about you from social media platforms, our business partners and other third parties. For example:

  • We work with affiliate business partners to offer our services on other platforms. When you make a booking on one of these platforms, we may share your personal data with them, and they may share your personal data with us.
  • The companies that provide the services you have booked through our platforms may need to send us information about you – for example, if your booking leads to an insurance claim or customer service dispute.
  • Our business partners may also send us information about you that may help us show you more relevant adverts.

We may combine any of this information with the information you give us directly.

Please see ‘Why do we collect and use your personal data?’ for details.

Why do we collect and use your personal data?

We ask for your personal data so we can book your car (and anything else you need for your booking), and make sure you get the best possible service. We also use it to contact you, and to tell you about our latest deals and special offers. These are the main reasons we collect your personal data, but there are other reasons too. Would you like to know more?

Why do we collect and use your personal data?

We may use your personal data in the following ways:

  1. Bookings: we use your personal data to make and administer your booking, and to forward the necessary details to the company that provides your car with insurance).
  2. Customer service: We provide international customer service. Our international customer service teams need your details, so they can help you make a booking, for example, or to reply to any queries you may have before, during or after your booking.
  3. Customer reviews: We may use your contact details to send you a short questionnaire about your booking. 
  4. Account facilities: To make things easier, you can create a user account on our platforms. This involves giving us your personal data, and it lets you do a number of useful things. You can manage your bookings or other purchases, take advantage of special offers, and manage your personal settings and preferences. It also makes it easier to make future bookings.
  5. Marketing activities: We also use your personal data for marketing activities, which may include:
    • Contacting you by post, phone, email or SMS (depending on the contact details you give us) with our latest news, special offers, discounts and updates, including details of our products and services (and/or those of our group companies or affiliate business partners). You can unsubscribe from these marketing communications quickly, easily and at any time – just click the “unsubscribe” link in any email or to info@markidesgroup.com
    • Contacting you by phone, email or SMS with information about insurance products that you didn’t include in your booking.
    • Showing you relevant offers on our platforms or social media sites.
    • Inviting you to participate in promotional activities (such as competitions).
  6. Communicating with you: There may be other times when we contact you by phone, email or SMS. There could be a number of reasons, including:
    • Responding to, and handling any requests you have made.
    • Emailing you a reminder about a booking you didn’t finalise, to see if you need any help to do so. We see this as a useful additional service because it lets you carry on with a booking without having to find the car again or fill in all the booking details from scratch.
    • Sending you a questionnaire or inviting you to review your experience.
    • Sending you other material related to your booking, such as how to contact us if you need help during your booking.
    • Sending you a summary of your previous bookings.
    • Sending you other administrative messages, which may include security alerts, even if you don’t have an upcoming booking.
  7. Market research: We may ask you to take part in market research. Any additional personal data that you give us as part of this research will be used only with your consent.
  8. Fraud detection and prevention: To provide a safe, trustworthy service, we use your personal data to detect and prevent fraud and other illegal or unwanted activities. Similarly, we may use personal data for risk assessment and security purposes, which can include verifying users and bookings. This can sometimes mean we may have to put certain bookings on hold.
  9. Improving our services: We analyse personal data to help us improve the functionality and quality of our online services, and enhance the whole user experience. We’re always working to make our platforms easier and more enjoyable for you to use.
  10. Customer reviews: After your booking, we may invite you to review the services that we or our business partner provided. Your review will help future customers make the right choice, and help our business partners improve the services they offer. By submitting a review, you are agreeing that it can be displayed, as explained in our Terms and Conditions. You can make a review anonymously or simply put your first name and country location.
  11. Call monitoring: We may record phone calls and/or allow other staff to listen in to them, to help us train our colleagues and make sure we’re consistently providing a top-quality service. We automatically delete recordings after a specified time, unless we have a legitimate reason not to (if we think there’s evidence of fraud, for example).
  12. Legal purposes: Finally, in certain cases, we may need to use your personal data to handle and resolve legal disputes, for regulatory investigations, for compliance reasons, or to make sure we apply our terms and conditions accurately.

To process your personal data like this, we rely on the following legal grounds:

  • Legitimate interests: We may use your information for our ‘legitimate interests’ (a term which applies to anything we believe is an essential part of carrying out our business effectively – at the same time as respecting your rights and upholding the law). For example, to provide you with the most suitable content on our platforms, including our emails and newsletters; to improve and promote our products and services; and for administrative purposes.
  • Consent: We may rely on your consent to use your personal data in certain circumstances, for example direct marketing purposes. You may withdraw your consent at any time by emailing info@markidesgroup.com, stating “Privacy” in the subject line.

How do we make use of mobile devices?

Our regular website has been optimised for mobile and tablet browsing. They collect and process your personal data in much the same way as our website does. 

How do we make use of mobile devices?

If you agree to it, we can send ‘push’ notifications straight to your mobile device, so you don’t miss important information about your booking. And, if you let us access your device’s location or contact details, we can provide extra services if you request them. Your mobile device will have instructions on allowing push notifications and giving us access to this kind of data.

To make sure you find deals that are more likely to interest you in our newsletter, we look at the searches you make and the services you book on multiple devices once you’ve signed in to your user account. If you don’t want us to do this, just sign out before you browse, or unsubscribe from our newsletter.

What security procedures do we put in place to safeguard your personal data?

Our business systems and procedures ensure we take all reasonable steps to protect your personal data and safeguard it against any misuse or unauthorised access, in accordance with Cyprus and European data protection laws. 

How do we treat the personal data of children?

We don’t provide services to children under the age of 18 and we reserve the right to delete any information we may receive from a child under this age. If that happens, we will only collect and use that information with the consent of the child’s parent or guardian.

How can you control the personal data you have given us?

You have the right to object to your personal data being processed.. If you do, we will ask for further information to confirm your identity, to keep your information safe and we will handle your request in accordance with applicable Cyprus data protection law. You can update or delete your user account at any time by signing in on our site.

Who is responsible for the processing of personal data on our platforms?

KEM RENT A CAR  (trading as kemrentacar.com) controls the processing of personal data on its platforms, incorporated under the laws of the REPUPLIC OF CYPRUS, and has offices at 2 Lordou Vyronos, Nicosia, Cyprus. If you have any questions, concerns or comments about our practices, or this Privacy Notice, please email info@markidesgroup.com, stating “Privacy” in the subject line, and we’ll get right back to you. 

DATA PRIVACY STATEMENT OF KEM RENT A CAR
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